Fucking Sale
From Gawker: “Japanese Department Store May Want to Look Up the Word Fucking” and “How a foul-mouthed American brought ‘fucking’ to Japan”.
As a copywriter, I wonder how this was put together if they had an agency.
Client: I like how that lemonade stand is doing. I think it’s because of that word. I want that to be our campaign for next year.
AE: Sure!
Job Order: Do headline studies for Department Store sale playing on the word “Fucking”.
Creative Team: Huh. Think think think. Let’s try other variations of ‘fucking’? Like, “Motherfucking sale”, or other sayings, such as “sale dammit” as options for client? How do we visualize that it’s a “fucking sale”?
Later,
Approved copy: “Fucking Sale.”
Notes
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